DJM Electrical Services
Service: Google Ads, Landing Page Optimisation
Location: Gold Coast, Australia
Industry: Electrical Services
The Challenge
DJM Electrical had built their reputation purely through word of mouth. But that approach made their lead flow unpredictable – some weeks were packed, others were completely quiet. They wanted a steady stream of local jobs each month without relying on organic growth, time-consuming social media posts, SEO waiting games, or referral luck.
The Strategy
Because DJM’s goal was consistent bookings on a modest budget, we focused solely on Google Ads – no Meta, just high-intent search campaigns built to drive instant enquiries fast.
Google Ads Setup & Optimisation
- Targeted local “near me” and service-specific keywords like emergency electrician and after-hours electrical.
- Built ad groups tailored for each service area and suburb to improve ad relevance and Quality Scores, which helps reduce cost per click and improve click-through rates.
- Optimised ad copy and ad extensions for trust and urgency (e.g. “70+ 5-star reviews”, “Fast & Reliable”).
- Set up conversion tracking to measure and optimise for both phone calls and quote form submissions.
Landing Page Optimisation
We also built a dedicated landing page designed to convert searchers into calls.
- Clear, service-specific headline that immediately confirmed visitors were in the right place.
- Prominent call buttons at both the top and bottom of the page, optimised for mobile users.
- Short form with only essential fields – no unnecessary friction.
- Visual trust elements like customer testimonials and images featuring the founder himself on the job.
The result was a page built around one purpose: turning ad clicks into real jobs. Even with a small ad budget, every visitor had a clear next step.
The Results
In just 4 weeks, DJM Electrical went from 3–4 jobs per month to over 30 – all from Google Ads. Their ads quickly became the primary driver of new leads, creating a reliable pipeline of bookings they could count on every week.
Client Testimonial
“Awesome, definitely seen an uptick. Thanks for all your hard work.”
– Dale, Founder @ DJM Electrical Services
The Takeaway
Even on a low budget, a well-structured Google Ads campaign paired with a conversion-focused landing page can completely transform how a trade business wins new work.
