AFA

Service: Microsoft Ads
Location: Australia-wide
Industry: Fitness Education

The Challenge

AFA was already seeing strong results through Google Ads and Meta Ads, but wanted to expand their reach to capture additional potential students who weren’t being reached through those platforms.
The goal was to find new, cost-efficient traffic sources that could deliver the same high-quality enquiries and boost total enrolments.

The Strategy

We introduced Microsoft Ads as an additional acquisition channel to extend AFA’s presence beyond Google and Meta. Alongside this, we refined their landing page experience to ensure every click had the best chance of converting.

Microsoft Ads Campaigns

• Targeted high-intent searches for those wanting to become a personal trainer.
• Highlighted key USPs such as flexible online study options and payment plans.
• Tested multiple headlines and descriptions to identify what best resonated with students exploring education and career changes.
• Focused on capturing users searching through the Microsoft network who hadn’t yet engaged via other channels.

Landing Page Optimisation

To maximise conversions across all platforms, we updated AFA’s landing page to create a smoother, more engaging experience.

• Strengthened visual hierarchy with clear call-to-action buttons and supporting imagery that highlighted course pathways.
• Added testimonials and student success stories to strengthen trust and credibility.
• Ensured ad messaging and page design worked together to create a consistent, conversion-focused flow.

The Results

By expanding to Microsoft Ads and improving the landing experience, AFA achieved a 20x return on ad spend.
The new channel brought in an additional stream of qualified student leads, contributing to record-breaking ROI through Microsoft Ads. We also achieved the lowest cost per lead on Microsoft Ads.

The Takeaway

Adding Microsoft Ads allowed AFA to reach an untapped segment of their market while keeping costs efficient. Combined with a conversion-focused landing page, it became a powerful extension of an already successful ad strategy.