Perth Home GP
Jennifer
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Service: Google Ads, Meta Ads
Location: Perth, Australia
Industry: Health and Wellness
The Challenge
Perth Home GP was already running Google Ads but the account structure wasn’t set up for sustainable growth. Campaigns overlapped, tracking was inconsistent, and the cost per acquisition kept rising. They needed a stronger foundation that could improve efficiency, reduce wasted spend, and bring in more patient bookings without increasing their budget.
The Strategy
We started by rebuilding their Google Ads account from the ground up, focusing on structure, clarity, and performance. Once that was stable, we introduced Meta Ads to reach new audiences.
Google Ads Setup & Optimisation
- Rebuilt campaigns and ad groups to eliminate overlap and improve data clarity. While also ensuring the foundational structure was set up to be able to scale.
- Set up conversion tracking for bookings and phone calls.
- Cleaned up search terms and added negatives to stop wasted spend.
- Refreshed ad copy to focus on convenience, home visits, and bulk billing.
Meta Ads Setup & Optimisation
We introduced Meta Ads to build local awareness and drive more appointment bookings for each service area.
- Ran location-specific campaigns to help local doctors fill their appointment schedules.
- Created ad variations using simple, trustworthy messaging and clear visuals.
- Focused on creative testing – different headlines, images, and copy angles – to see what best encouraged people to book online.
The goal was simple: get more patients booked, lower the cost per lead, and create a setup that could scale long term.
The Results
Perth Home GP saw a 151% increase in appointments booked and a 9% reduction in CPA after the restructure.Their campaigns became consistent and predictable, bringing in higher-quality enquiries and better returns on ad spend.
Client Testimonial
“Amazing work Jennifer, thanks for all your help.”
— Cat, Marketing Manager @ Perth Home GP
The Takeaway
When the ad accounts’ foundational structure is right, everything performs better. By fixing the foundations first, Perth Home GP turned an underperforming setup into a system that now drives steady patient growth every month.
