Land Elevated
Jennifer
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Service: Google Ads, Meta Ads
Location: United States
Industry: Property Developer
The Challenge
Land Elevated relied heavily on organic enquiries and word of mouth to drive sales. Their success was tied to unpredictable bursts of traffic, and as the property market became more competitive, organic alone wasn’t enough. They needed a scalable way to generate a consistent flow of qualified land buyer enquiries each month, without depending on organic search rankings or long lead times.
The Strategy
We built a paid advertising strategy across Google and Meta designed to quickly increase enquiry volume and attract serious buyers.
Google Ads Setup & Optimisation
- Launched high-intent campaigns targeting searches like land for sale near me, buy land in [location].
- Used keyword data to find locations generating the best cost-per-lead and conversion rates.
- Ensured ad copy focused on simplicity, affordability, and the key benefits of buying land in the US.
Meta Ads Setup & Optimisation
- Created image and video ads showcasing available land and lifestyle appeal.
- Targeted home buyers, investors, and upsizers using existing databases and lookalike audiences.
- Retargeted people who had visited the website or engaged with ads using clear call-to-actions like “Book a land tour” and “See available lots.”
This dual-channel strategy gave Land Elevated consistent visibility across both search and social – driving discovery through Meta and converting high-intent buyers through Google.
The Results
Land Elevated saw an 88.9% increase in sales enquiries, achieving record-breaking land sales. Paid advertising quickly became their main source of qualified leads, reducing their reliance on organic traffic and seasonal demand.
Client Testimonial
“You really took our business to the next level. We are extremely happy with the results you’ve been producing!”
– Chris Clark, Founder @ Land Elevated
The Takeaway
When done right, combining Google Ads and Meta Ads gives property developers the best of both worlds – predictable lead flow and strong brand visibility.
